VeritasAxis

Product design / systems / brand

I make complex products clear without hiding the complexity.

I'm Alkarim. I design products, systems, and brands—and stay close to the build so the original idea survives production.

Experience
10+ years
Practice
Product / UX / visual systems
Availability
Full-time + select projects

Selected work

Product, system, and brand work across DeFi, crypto infrastructure, and public services.

01DeFi market infrastructureAngstromHow do you explain trading state and execution quality before someone commits?Order flows, trading states, confirmations, and specifications engineers could build from.Lead Product Designer202602Design system / five DeFi productsL1 Product SuiteHow can five DeFi products share one system without all feeling the same?Foundation delivered in four weeks; first versions of five applications shaped over four months.Senior UI/UX Designer2023–2403Product / brand / motionAsymmetryWhat changes when product education lives inside the interface?Product, identity, motion, and education designed as one connected experience.Lead Designer2023–2504Prediction markets / UXConcordWhat happens when a prediction market’s outcome is disputed?Market creation, evidence, timed dispute periods, voting, and resolution made visible as one journey.UX Designer202305Brand system / crypto infrastructureBeacon KitHow do you brand an EVM client without reaching for the usual crypto visual language?A maritime-signal idea developed into a mark, typography, palette, guidelines, and launch materials.Lead Designer202406Research + service designPublic ServicesHow do you turn institutional knowledge into a service people can actually use?Usability testing, diary studies, workshops, prototypes, and decisions teams could act on.UX Designer2018–21

How I work

Figure out the system. Then design the product.

I work from product logic through interaction, visual direction, and the build. The output changes; the thinking stays connected.

  1. 01 / Understand

    Get the mechanics right.

    Start with what the product does, who needs it, and what can go wrong.

  2. 02 / Structure

    Make the logic visible.

    Flows, states, language, hierarchy, and reusable patterns follow from the same model.

  3. 03 / Build

    Stay close to production.

    Prototype early, test the hard states, and work directly with engineering so decisions survive the handoff.

Capabilities

  • Product strategy
  • User research
  • Product & interaction design
  • Design systems
  • Brand & visual direction
  • Prototyping & motion

Design + build

  • Figma
  • React
  • GitHub
  • Vercel

AI in the workflow

  • Cursor
  • Claude
  • Codex + ChatGPT
  • Google Antigravity

Selected experience

Ten years across product design, finance, public services, and creative work.

2026Sorella Labs / AngstromLead Product Designer
2023–25Asymmetry FinanceLead Designer
2023–24Dev House LabsSenior UI/UX Designer
2022–23Blink FinanceDesign Consultant
2018–21Thinking BigUX Designer
EarlierOgilvy / CGI / Invesco / UPEIDesign, systems, finance
Full profile