Product design / systems / brand

I make complex products clear without hiding the complexity.

I'm Alkarim. I design products, systems, and brands—and stay close to the build so the original idea survives production.

Enter the atlasBook a call
Experience
10+ years
Practice
Product / UX / visual systems
Availability
Full-time + select projects
Worlds charted
14

Selected work

The atlas 14 worlds

Studio products, plus product, system, and brand work across AI tools, DeFi, crypto infrastructure, and public services.

  1. 01CloakyStudio product / AI workbench2026
  2. 02Know Your CodeStudio product / voice-first AI skill2026
  3. 03AngstromDeFi market infrastructure2026
  4. 04L1 Product SuiteDesign system / five DeFi products2023–24
  5. 05AsymmetryProduct / brand / motion2023–25
  6. 06ConcordPrediction markets / UX2023
  7. 07Beacon KitBrand system / crypto infrastructure2024
  8. 08Public ServicesResearch + service design2018–21
  9. 09Espresso SwapCross-rollup AMM2024
  10. 10DegenBoxLeverage automation2023
  11. 11SunbeamBitcoin yield2024
  12. 12Echo FinanceOn-chain asset management2024
  13. 13MoralisWeb3 developer platformEarlier
  14. 14Blink FinanceLeverage trading MVP2022–23
Overview. “Keep the workbench, choose the intelligence”: Solo and Squad modes as two faces of one tool, with every provider mark on the same bar.

World 011 of 7 landings

Studio product / AI workbench

Cloaky

How should an AI coding tool tell you who is on the other end of each session?

ProofA pseudonymous agent workbench with a per-session privacy badge, a cost ledger, and a site that shows the real product working.

Role
Founder — product, design, build
Period
2026
Signal
Name who is on the other end
Land on Cloaky
The workbench. Capture of the interactive reconstruction in this case study.
Session and code review. Capture of the interactive reconstruction in this case study.
Engines and providers. Capture of the interactive reconstruction in this case study.

World 022 of 7 landings

Studio product / voice-first AI skill

Know Your Code

How do you explain the code someone shipped without lecturing them?

ProofEight skills for Codex, Cursor, and Claude Code, plus the brand, installation site, and six-part launch series.

Role
Founder — product, design, build
Period
2026
Signal
Your code. Your aha.
Land on Know Your Code
Identity. The cover sets the promise and the voice: plain words, one bright moment of understanding.
Installation site. One page, one orb, and copyable install paths for each host.
Launch 01 / Introducing. The idea in one frame: talk through how your app works.

World 033 of 7 landings

DeFi market infrastructure

Angstrom

How do you explain trading state and execution quality before someone commits?

ProofOrder flows, trading states, confirmations, and specifications engineers could build from.

Role
Lead Product Designer
Period
2026
Signal
Know before you sign
Land on Angstrom
Vault detail. Yield, TVL, target pool, and your position sit above the fold; the deposit panel states its settlement caveat before you commit.
Pools and swap. Protocol TVL, volume, and fees lead the pool index; on the phone, the swap keeps sell, buy, and the full receipt in one column.
Vaults. Managed strategies compared by TVL, curator, target pool, and APY, on desktop and in the phone's single column.

World 044 of 7 landings

Design system / five DeFi products

L1 Product Suite

How can five DeFi products share one system without all feeling the same?

ProofFoundation delivered in four weeks; first versions of five applications shaped over four months.

Role
Senior UI/UX Designer
Period
2023–24
Signal
One system, five different jobs
Land on L1 Product Suite
BEX / exchange. A focused transaction surface with onboarding guidance placed before the swap.
BEND / lending. Product-specific expression sits on top of shared navigation and transaction patterns.
Berps / perpetuals. Dense market information is organized around the action and its risk controls.

World 055 of 7 landings

Product / brand / motion

Asymmetry

What changes when product education lives inside the interface?

ProofProduct, identity, motion, and education designed as one connected experience.

Role
Lead Designer
Period
2023–25
Signal
Explain the mechanism in the product
Land on Asymmetry
System explanation / USDaf. Deposits, borrowing, redemption, liquidation, and pool behavior are presented as one connected model.
Design-source artifact / landing direction. Product proposition and live financial signals share the opening hierarchy.
Design-source artifact / locking. Duration, voting power, balance state, and education are held in one decision surface.

World 066 of 7 landings

Prediction markets / UX

Concord

What happens when a prediction market’s outcome is disputed?

ProofMarket creation, evidence, timed dispute periods, voting, and resolution made visible as one journey.

Role
UX Designer
Period
2023
Signal
Trust is tested after the bet
Land on Concord
Lifecycle model. Market creation, staking, discourse, voting, and resolution are treated as one continuous trust journey.
Creation and participation. The claim, outcome, stake, timing, and voter incentives are made visible before resolution is needed.
Dispute and resolution. Evidence, voting status, final outcome, payout detail, and claim action close the market loop.

World 077 of 7 landings

Brand system / crypto infrastructure

Beacon Kit

How do you brand an EVM client without reaching for the usual crypto visual language?

ProofA maritime-signal idea developed into a mark, typography, palette, guidelines, and launch materials.

Role
Lead Designer
Period
2024
Signal
A clear signal for infrastructure
Land on Beacon Kit
Identity overview. A compact signal-derived mark gives the execution client a distinct silhouette and wordmark relationship.
Source language. Maritime signal systems provided a visual vocabulary with a reason to exist beyond category fashion.
Mark origin. The Bravo signal flag was simplified into Beacon Kit’s own compact, recognizable geometry.

The belt / archive

Earlier worlds

Smaller bodies from the same orbit: products, launches, and systems designed between the larger engagements.

09 · 2024 · Lead Product Designer

One swap, many chains

A synchronous cross-rollup exchange built on Espresso's shared sequencer. The job: make a swap across chains read as simply as a swap on one.

Espresso Swap — One swap, many chains. A synchronous cross-rollup exchange built on Espresso's shared sequencer. The job: make a swap across chains read as simply as a swap on one.
Espresso Swap pools index with TVL and volume on laptop; the perps chart on phone
Espresso Swap vaults on laptop; governance proposals on phone
DegenBox — Leverage, made legible. One-click looping for stablecoin yield. Position size, liquidation price, LTV, debt, and rate held in a single decision surface.
Sunbeam — A native yield layer for Bitcoin. Bitcoin-first language and onboarding for a native-yield product, abstracting the bridge so BTC holders can see what they earn and why.
Echo Finance — Strategies you can inspect. Vault discovery, subscription flows, and performance views for non-custodial strategies, with risk and fees shown before commitment.
Moralis — Shorter path to first call. Dashboard, API-key management, and documentation experiences for a Web3 developer platform, tuned for both experts and newcomers.
Blink Finance — A system for a fast MVP. Design system, style guide, product flows, and interaction direction for a leverage-trading MVP.
Espresso Swap on laptop and phone: the perps terminal with chart, order form, and book; pools on the phone
Espresso Swap pools index with TVL and volume on laptop; the perps chart on phone
Espresso Swap vaults on laptop; governance proposals on phone

How I work

Figure out the system. Then design the product.

I work from product logic through interaction, visual direction, and the build. The output changes; the thinking stays connected.

  1. 01 / Understand

    Get the mechanics right.

    Start with what the product does, who needs it, and what can go wrong.

  2. 02 / Structure

    Make the logic visible.

    Flows, states, language, hierarchy, and reusable patterns follow from the same model.

  3. 03 / Build

    Stay close to production.

    Prototype early, test the hard states, and work directly with engineering so decisions survive the handoff.

Capabilities

  • Product strategy
  • User research
  • Product & interaction design
  • Design systems
  • Brand & visual direction
  • Prototyping & motion

Design + build

  • Figma
  • React
  • GitHub
  • Vercel

AI in the workflow

  • Cursor
  • Claude
  • Codex + ChatGPT
  • Google Antigravity

Selected experience

Flight log

Ten years across product design, finance, public services, and creative work.

Full profile
  1. 2026VeritasAxis studioProduct studio owner
  2. 2026Sorella Labs / AngstromLead Product Designer
  3. 2023–25Asymmetry FinanceLead Designer
  4. 2023–24Dev House LabsSenior UI/UX Designer
  5. 2022–23Blink FinanceDesign Consultant
  6. 2018–21Thinking BigUX Designer
  7. EarlierOgilvy / CGI / Invesco / UPEIDesign, systems, finance

Open channel

Working on something difficult? I'd like to hear about it.

Frequencystudio.ve.axis@gmail.com

© 2026 VeritasAxis · Alkarim BhaleshaProduct design / systems / brand