Overview

Transformed the visual identity and user experience of Asymmetry Finance through a comprehensive design system overhaul, setting the foundation for future growth and development.

Role

Lead Designer at Asymmetry Finance, responsible for developing and implementing a cohesive design strategy that elevates the brand's overall visual identity and user experience.

Challenge

Asymmetry Finance's existing design system was in need of a refresh, requiring a holistic approach to improve the brand's visual identity, user experience, and overall design consistency across products and marketing materials.

Solution

Spearheaded the design system overhaul, leveraging expertise in front-end development, UI/UX, Framer design, and brand development to deliver high-quality design solutions. Introduced motion design and videography to enhance visual storytelling, and ensured consistent brand representation across all touchpoints. Successfully conceptualized, designed, and developed key products and marketing materials, laying the groundwork for future design initiatives and team growth.