Overview

I developed a comprehensive brand identity for Beacon Kit, a bespoke EVM execution client, with the goal of creating a unique and recognizable presence in the market.

Role

As the lead designer, I was responsible for conceptualizing, crafting, and preparing the brand identity for Beacon Kit, ensuring that it accurately reflected the client's values and resonated with its target audience.

Challenge

The challenge lay in creating a brand identity that would differentiate Beacon Kit from existing EVM execution clients while conveying its technical expertise and innovative approach. The brand identity needed to be distinctive, yet consistent with the overall tone and personality of the client.

Solution

I successfully created a distinctive brand identity for Beacon Kit, incorporating a custom-designed visual language that reflected the client's technical heritage and innovative spirit. Key accomplishments include:

• Developing a unique logo and typography system

• Creating a consistent color palette and visual design language

• Establishing guidelines for tone of voice and language usage

• Ensuring consistency across all touchpoints and marketing materials